CHALLENGE: RE-BRANDING FOR EXIT STRATEGY

Client: Well-Known Consumer Goods Consulting Firm

Challenge: The company's senior leadership team needed to develop a better exist strategy after not capitalizing on previous opportunities

Actions: Created a new brand identity and an expanded value proposition. Brand activation was supported through an integrated marketing plan that included a keen focus on high-profile events, extensive media coverage, and a monthly publication dedicated to thought leadership. In less than two years, the company was acquired. In addition to the accelerated timeline, the transaction earned a higher factor of EBITDA than originally expected.

 

CHALLENGE: OPTIMIZE PRODUCT MIX

Client: International Mass Merchandiser

Challenge: Increase product-line offering while addressing SKU proliferation and excessive inventory positions

Actions: Developed research team to evaluate more than 200 suppliers with new product offerings. Conducted internal, on-campus trade shows to educate each category buyer. Optimized the assortment of each participating category using advanced analytics to determine true profitability (including in-store labor). Also reduced inventory carrying costs by discontinuing slow moving items, items with excessive days-of-supply, as well as products offering no real differentiation.

 

CHALLENGE: TRUCKING FIRM COULD NOT COMPETE SOLELY ON PRICE

Client: Regional Trucking Firm

Challenge: Company was losing market share as consolidation created industry behemoths capable of bidding on new and existing contracts at significantly lower rates

Actions: Developed new competitive position based on value added services. The foundation for the new competitive platform included a proprietary smartphone app that enabled their drivers to report and upload information in real-time. This added capability provided unrivaled visibility of shipments in transit. This enabled the firm's dispatch unit to minimize downtime, while improving their clients' ability to improve forecasting and reduce stock-outs.

 

CHALLENGE: CONTROL ESCALATING COSTS

Client: Large, Big Box Retailer

Challenge: Control excessive cost of services

Actions: Developed holistic views of all processes across the extended value chain. Used activity-based cost models to quantify and prioritize each activity. Then overhauled all downstream activities, enabling client to transform a cost center spiraling out of control into a profit center, in less than four months.

CHALLENGE: PROMOTIONS NOT IMPLEMENTED MORE THAN 60% OF THE TIME

Clients: Manufacturers of Consumer Packaged Goods (CPG) with many of the world's best known brands

Challenge: Sixty percent of in-store promotions created by Consumer Goods manufacturers fail to make it to the retailer's shelves

 

Actions: Worked with a large, multi-national retail services firm to create an in-house promotion agency that provided creative campaigns and program implementation at the store level. This enabled manufacturers to increase their promotional reach without increasing their trade spending. (All program costs were funded by reducing wasted monies from campaigns that never made it to retail.)  Note: The in-house marketing and promotional agency was later sold to Grey Global Group, one of the the most coveted advertising agencies on the planet.

 

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